The MAPP code and the initiative “Manufacturers against Product Piracy“ are supported by leading automotive suppliers including Continental (with the brands ATE, BARUM and VDO), Federal-Mogul Motorparts, GATES, GKN, GS1, Mahle, MANN-FILTER, MS Motorservice, Schaeffler, WABCO, ZF (with brand TRW) as well as TecAlliance and CLEPA.
“Product and brand protection is of high importance for us as a manufacturer of high-quality replacement parts. The measures around the MAPP code stand for the highest possible security for our product portfolio. Alone the fact that renowned automotive suppliers have joined together underlines the relevance of this initiative. As strong partners we form a common front in the fight against product piracy.”
Peter Wagner
Vice President Independent Aftermarket at Continental
“We are participating in order to protect garages and drivers from counterfeit products. The MAPP Initiative helps with the necessary education.“
Manfred Baden
President Automotive Aftermarket at Bosch
“Because customers are at the heart of our business, it is our responsibility to ensure that they work with original parts and deliver a safe product to drivers. MAPP is the solution we have chosen on the market for protecting the automotive industry from counterfeit and sub-standard parts. That is why Federal-Mogul Motorparts products have a data matrix barcode on their packaging to combat piracy and improve road safety. MAPP offers automotive suppliers and customers complete peace of mind, and we are proud to be part of this programme.”
Olivier Legrand
Vice President Aftermarket Europe, Federal-Mogul Motorparts
“In order to protect the interests of the independent automotive aftermarket, GKN is clearly positioned and committed to fight against product piracy. We actively use the MAPP code as well as the online evaluation functionality via oneIDentity+. All players in the aftermarket, distributors and workshops, as well as authorities and also end-consumers are now able to verify the authenticity of GKN products just within seconds. We at GKN are fully convinced by the superior quality of the products provided to our global distributors. Our aim is to protect customers, mechanics, car drivers and all other road users against the potential health risk resulting from counterfeit products. Additional benefits are the track & trace functionality that can be implemented at rather low costs.”
Frank Huerter
Commercial Director Automotive Distribution at GKN
“Product and brand protection are of paramount importance for our original KOLBENSCHMIDT and PIERBURG spare parts. The combination of the MAPP code and additional forgery-proof features such as the Holospot help us to achieve a high standard of security and easy verifiability for our customers. The industry solution “oneIDentity+” constitutes the consistent implementation of the MAPP initiative. As an automotive supplier, these measures allow us to form a wide alliance to counter product piracy.”
Sascha Kueppers
VP Business Unit Harparts, MS Motorservice
“We want to set an example in order to alleviate uncertainty in the market caused by product and market piracy, and to stop attempts to circulate dubious products before they even get started. That’s why we are giving product packaging that contains proven Schaeffler quality this new security label. We are also conducting additional measures, and making commitments in initiatives and as members of associations, to provide the highest possible levels of security when purchasing and installing our products.”
Michael Söding
President – Schaeffler Automotive Aftermarket
“With the MAPP code, developed by CLEPA, and our solution oneIDentity+, the cards in the fight against piracy will be reshuffled. All of the participants in the independent Aftermarket, from trade to garages and from authorities to end customers, can now determine within seconds whether the parts are genuine. The MAPP initiative was launched to strongly inform the public about this possibility. The more parts that are checked, the tighter the security net will be!”
Jürgen Buchert
Managing Director of TecAlliance and oneIDentity+
“Counterfeiting is a global problem which threatens the very essence of the automotive industry and causes real damage to the motorist in terms of safety and costs. To protect the entire supply chain, the industry needs to work together and act now. We need to make the authorities more aware of this issue, back further development of regulations and encourage the industry to take steps to protect and secure product integrity.
As a leader in the arena of automotive safety, we believe it is our role to educate the public. We can only encourage distributors, the repair workshops and the consumer to use products produced by large automotive parts makers who are committed to the battle against counterfeiting.”
Neil Fryer
Global Vice President TRW Aftermarket
“The MAPP code initiative supports our efforts for product- and brand protection. To create an even higher level of security for our customers the new packaging initiative is WABCO’s commitment to strengthen the authorized Independent Aftermarket network and to easily identify WABCO Original parts.”
Philippe Colpron
Vice President Aftermarket at WABCO
