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Manufacturers against Product Piracy

Automotive suppliers support initiative against product piracy


With a joint communication campaign as part of the initiative “Manufacturers against Product Piracy” (MAPP), renowned automobile suppliers carry the fight to product counterfeiters. Product piracy damages the brand’s image, leads to sales losses and endangers the end customer. With the slogan “Similar is not the same,” traders, garages, customs and end customers will be made aware so that they do not fall for counterfeit automotive replacement parts.

Here you can learn more about the initiative, the users and the IT-based solution TecIdentify.

 

 

How the authentication of MAPP codes works

 
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